Monday, January 16, 2012

Central Route Processing: Two-sided Message

 You should quit smoking, it'll kill you.

Some people think that if they aren't a frequent smoker, then the negative effects won't affect them.




 But every cigarette smokes cuts off 5 minutes of life on average, the time it takes to smoke one cigarette.



Credible Communicator: Attractive Person


In 2008, on Late Show with David Letterman, Hathaway said
she had once again stopped smoking. The actress, who had
begun smoking "heavily" while filming Rachel Getting
Married, had "quit for a while", but had started again in
the wake of her stressful summer and the end of her
relationship with Raffaello Follieri. She credited quitting
smoking for the subsequent decline in her stress level, and
declared her return to being vegetarian. 

In regard to personal strife and subsequent media attention,
Hathaway uses a mantra that quotes Oscar Wilde: "The less
said about life's sores the better."
 

 

Credible Communicator: A trustworthy person




4. Repetition







3. Intensity

Intensity Messages Can Either Push You Away, Or Draw You In! You Decide!











5. Subliminal Persuasion to get people to adopt your behavior