Message number two uses classical
conditioning by pairing the action of quitting smoking with something else that
people like such as an ad that has the Nike symbol on it or other popular
cultural figures. People are more likely listen to an ad that had something on
it that they can relate to in a positive manor.
Message number three uses images
that are intense whether it be in color or in image substance to catch the
viewers attention and to listen to what the ad is saying which in this case is
to quit smoking cigarettes and that cigarettes are bad for your health.
Message number four uses images
that we see in everyday live that we add to non smoking ads that make you look
at the negatives of smoking such as not being able to smoke in restaurants or
some public areas.
Message number five uses subliminal
messages in ads like messages that are flashing and even having the tobacco
rolled in something other than the white paper that people usually think of
when they think of cigarette smoking, and using them to get people to realize
that they are harming themselves and people around them and that they should
quit smoking.
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