- We used President Obama as a credible communicator that is trustworthy because he is our commander in chief and he is the leader of our country and we are supposed to believe in what he says. In the article that is attached, Michelle Obama tells the daily news about her husband’s struggle with his cigarette addiction but that he finally quit.
- We used Anne Hathaway as another one of our credible communicators that is attractive because she has just kicked the habit that she’s had for a very long time and if she can do it then any of us can do it right?
- This message is simple but harsh because it assumes all readers know that smoking causes lung cancer but uses a sarcastic tone to urge people to quit smoking. Along with the strong words displayed in this message, this ad was put out by a credible and highly respected source.
- This message portrays many distractions and animations to indulge you into finding out more about the product. Having the main points of the ad highlighted in the same color to convince you to make your decision faster. The animations are designed to target peripheral route processing and help the individual make the decision faster.
- Central Route Processing is used to target people who are familiar with the issue. In our two-sided message, our audiance was someone who does smoke, but not regularly. They think that because they aren't an habitual smoker, that they will not contract the health risks that other smokers will. However, we used Central Route Processing to respond to them by telling them that even by smoking just one cigarette, 5 minutes of your life is cut short.
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