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2. Classical conditioning that pairs the behavior you want with something else people like

Check out our Smoker's Survey

http://www.surveymonkey.com/s/GPYRKZH

6. Post explaining each of the messages

             Message number one uses classical conditioning by using pretty girl and famous actresses and incorporating cigarettes in some way whether it be to put an image of the girl and a picture of what she may look like if she smokes cigarettes or a girl wearing a necklace full of cigarette butts, so that it would make people think negatively towards smoking cigarettes.

Message number two uses classical conditioning by pairing the action of quitting smoking with something else that people like such as an ad that has the Nike symbol on it or other popular cultural figures. People are more likely listen to an ad that had something on it that they can relate to in a positive manor.

Message number three uses images that are intense whether it be in color or in image substance to catch the viewers attention and to listen to what the ad is saying which in this case is to quit smoking cigarettes and that cigarettes are bad for your health.

Message number four uses images that we see in everyday live that we add to non smoking ads that make you look at the negatives of smoking such as not being able to smoke in restaurants or some public areas.

Message number five uses subliminal messages in ads like messages that are flashing and even having the tobacco rolled in something other than the white paper that people usually think of when they think of cigarette smoking, and using them to get people to realize that they are harming themselves and people around them and that they should quit smoking.

Distractors

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Fear-inducing Message

1. There is a real risk for negative events in their life

If they keep smoking cigarettes, they can get lung cancer and other cancers related to smoking. Smoking also leads to other health problems such as tooth disease and respiratory problems.

2. It is very likely that this negative event will happen if they don't adopt a behavior

If they don't stop smoking cigarettes, you will get cancer eventually. 

3. It is likely the negative event won't happen if they adopt the behavior

With every cigarette smoked, you are damaging your body; however, if you quit sooner rather than later, you lessen your chances of permanent and cancers.

4. There are specific steps you can follow to do the behavior

CLICK HERE! http://www.smokefree.gov/

Final post explaining each methods

• We used President Obama as a credible communicator that is trustworthy because he is our commander in chief and he is the leader of our country and we are supposed to believe in what he says. In the article that is attached, Michelle Obama tells the daily news about her husband’s struggle with his cigarette addiction but that he finally quit.

• We used Anne Hathaway as another one of our credible communicators that is attractive because she has just kicked the habit that she’s had for a very long time and if she can do it then any of us can do it right?
• This message is simple but harsh because it assumes all readers know that smoking causes lung cancer but uses a sarcastic tone to urge people to quit smoking.  Along with the strong words displayed in this message, this ad was put out by a credible and highly respected source.
• This message portrays many distractions and animations to indulge you into finding out more about the product.  Having the main points of the ad highlighted in the same color to convince you to make your decision faster.   The animations are designed to target peripheral route processing and help the individual make the decision faster.
  

• Central Route Processing is used to target people who are familiar with the issue. In our two-sided message, our audiance was someone who does smoke, but not regularly. They think that because they aren't an habitual smoker, that they will not contract the health risks that other smokers will. However, we used Central Route Processing to respond to them by telling them that even by smoking just one cigarette, 5 minutes of your life is cut short.

Central Route Processing: Two-sided Message

 You should quit smoking, it'll kill you.

Some people think that if they aren't a frequent smoker, then the negative effects won't affect them.

 But every cigarette smokes cuts off 5 minutes of life on average, the time it takes to smoke one cigarette.

Credible Communicator: Attractive Person

In 2008, on Late Show with David Letterman, Hathaway said she had once again stopped smoking. The actress, who had begun smoking "heavily" while filming Rachel Getting Married, had "quit for a while", but had started again in the wake of her stressful summer and the end of her relationship with Raffaello Follieri. She credited quitting smoking for the subsequent decline in her stress level, and declared her return to being vegetarian. In regard to personal strife and subsequent media attention, Hathaway uses a mantra that quotes Oscar Wilde: "The less said about life's sores the better."     http://en.wikipedia.org/wiki/Anne_Hathaway

Credible Communicator: A trustworthy person

President Barack Obama quit smoking for past year, First Lady Michelle Obama reveals

4. Repetition





3. Intensity

Intensity Messages Can Either Push You Away, Or Draw You In! You Decide!



5. Subliminal Persuasion to get people to adopt your behavior

1. Classical conditioning that pairs quitting smoking with an attractive person

Quit smoking if you want to look like this!

Facts

•  Smoking is the most common method of consuming tobacco.
•  The active substances trigger chemical reactions in nerve endings which hightened heart rate, alertness, and reaction time.
• Foods taste much better to non-smokers. Many subtle flavors and aromas will be savored if your nasal and oral senses are freed of the effects of harsh chemicals, coal tars, and other combustion products.
• Smokers get into more auto accidents due to being less alert, having slower reflexes, and also due to fussing around while driving (lighting up, etc.). In Czechoslovakia it's illegal to smoke while driving. Accident-proneness has been related to smoking
• Dopamine and endorphins are released, which are often associated with pleasure.

•  As of 2000, smoking is practiced by approximately 1.2 billion people.
•  In most communities men are more likely to smoke than women, even though the gender gap is less pronounced in lower age groups.
• A non-smoker would have to put on an additional 150 pounds in order to increase his mortality rate to that of an average smoker.
•  Smoking kills 300x more people than crime
• Each day, about 3,450 young people between 12 and 17 years of age smoke their first cigarette.   

•  110,000 people are killed each year caused by cance disease brought on by smoking
•  There are 4,000 chemical compounds and 600 additives in 1 cigarette.
•  Additives such as cocoa, are used to dialate the airways allowing the smoke easier and deeper access to the lungs.
• Blood flow to the extremities is decreased (cold hands and feet).One puff lowers the temperature in the fingertips 1ºF to 3ºF in 3 minutes.
• Each day, about 2,200 adults 18 years of age or older begin smoking on a daily basis.
• Every minute 10 million cigarettes are sold

Technological Fixes

                      



Nicotine patch- Three step process so that users can gradually stop smoking. Provides a steady, controlled dose of nicotine throughout the day, thereby reducing the effects of nicotine withdrawal.

Nicotine gum and lozenges- Works as a substitute of the cigarette, sends 2 or 4 mg of nicotine which equals the nicotine of 1 or two cigarettes.

Nicotine pills- They do not contain any nicotine at all.

Nicotine nasal spray-is in a class of medications called smoking cessation aids.
It works by providing nicotine to your body to decrease the withdrawal symptoms experienced when smoking is stopped and to reduce the urge to smoke.

Nicotine inhaler-Absorption of nicotine is slower than from a regular cigarette, works on much the same principle as the gum, but they are different in design.

Bupropion- Nonnicotine medication which reduce both withdrawal symptoms and the urge to smoke.

ZeroSmoke- Uses two biomagnets to create a precise pressure point on the outer ear. Auricular therapy, as this is called, stimulates acupuncture points in the outer ear.

Smokeeze Cigarette Filters - In case you are not ready to stop smoking, use these filters to remove tar and nicotine from your cigarettes. Use E-Z QUIT by itself or together with any other quit smoking method.

E-Z QUIT Artificial Cigarette System- is a smokeless cigarette substitute that fills your need to do something with your hands and mouth, and to inhale deeply. When you inhale through an E-Z QUIT, the cartridge releases a flavor that refreshes your mouth and occupies your taste buds. Through psychological mechanisms it "fools you" into thinking you are smoking the real thing, and as a result it helps you to quit smoking.

Social engineering Attempts

Public Smoking bans- second hand smoke or Environmental tobacco smoke is a health threat to nearby non-smokers. Examples: smoking at amusement parks is banned accept for smoking in designated smoking areas, there is no smoking in public restaurants or bars anymore, even college campuses are trying to have designated areas for cigarette smokers.

Tobacco Taxes- Taxes were put on tobacco products such as cigarettes, cigars, hand-rolling tobacco, pipe tobacco and chewing tobacco.

Media Campaigns- Media campaigns have helped inspire anti smoking attitudes among the general public changing the social norms from largely positive and that its cool to smoke to strongly negative effect that tobacco smoking has on you which has  motivated people to quit.


     

Interventions- Interventions came about to reducing smoking.  Using social support and stress management classes to show people that it’s ok not to smoke.

A History of Smoking

- The earliest forms of smoking tobacco may have begun as early as 5000-3000 BC.
- Smoking in the Americas most likely had its origin in the incense-burning ceremonies, but later was used both socially and for pleasure.
- Eastern North American tribes would keep large amounts of tobacco with them for use of trade. They often smoked tobacco out of pipes, which was a practice adults and children alike enjoyed. Apart from smoking, tobacco was also used as a form of medicine. It was used as a pain-killer to cure earache and toothaches. It was also used by the Indians to cure colds.
- It was introduced in Eurasia in the late 16th century, along common trade routes. In 1560, Jean Nicot (who's name the word "nicotine" is derived) introduced tobacco to France, which then spreaded to England.
- 1n 1612, John Rolfe was credited as the first settler to successfully raise tobacco as a cash crop. Demand quickly grew, with tobacco being referred to as "brown gold".
- Religious leaders have often been prominent among those who considerd smoking immoral or blasphemous.
- Growth in the US remained stable until the American Civil War in the 1860s, when the agricultural workforces shifted from slavery to share cropping. This was linked to the industrialisation of cigarette production as James Bonsack created a machine in 1881 to partially automate their manufacture.
- In 1920, German scientists identified a link between smoking and lung cancer. Which led to the first anti-smoking campaign in modern history
- In Germany, anti-smoking groups were associated with anti-alcohol groups; however, the anti-tabacco movement in Nazi Germany did not cross enemy lines during the 2nd World War.
- In 1950, British reasearchers demonstrated a clear relationship between smoking and cancer.
- Scientific evidents continued to grow in the 1980s, which prompted political action against the practice.
- Rates of tobacco consumption since 1945 in the developed world have either peaked or declined. However, in the developing world, they continue to rise.
- Fire safe cigarretes are a type of cigarette to decrease the burn rate. They are designed to extinguis more quickly to prevent accidental fires. As of January 1, 2010, the Fire safe law was in effect in 43 states. It has been signed into law and will become effective in all the states and the District of Columbia by 2012.