Hannah
Chelsea
Adam
Monday, January 16, 2012
6. Post explaining each of the messages
Message number one uses classical
conditioning by using pretty girl and famous actresses and incorporating
cigarettes in some way whether it be to put an image of the girl and a picture
of what she may look like if she smokes cigarettes or a girl wearing a necklace
full of cigarette butts, so that it would make people think negatively towards
smoking cigarettes.
Message number two uses classical
conditioning by pairing the action of quitting smoking with something else that
people like such as an ad that has the Nike symbol on it or other popular
cultural figures. People are more likely listen to an ad that had something on
it that they can relate to in a positive manor.
Message number three uses images
that are intense whether it be in color or in image substance to catch the
viewers attention and to listen to what the ad is saying which in this case is
to quit smoking cigarettes and that cigarettes are bad for your health.
Message number four uses images
that we see in everyday live that we add to non smoking ads that make you look
at the negatives of smoking such as not being able to smoke in restaurants or
some public areas.
Message number five uses subliminal
messages in ads like messages that are flashing and even having the tobacco
rolled in something other than the white paper that people usually think of
when they think of cigarette smoking, and using them to get people to realize
that they are harming themselves and people around them and that they should
quit smoking.
Fear-inducing Message
1. There is a real risk for negative events in their life
If they keep smoking cigarettes, they can get lung cancer and other cancers related to smoking. Smoking also leads to other health problems such as tooth disease and respiratory problems.
2. It is very likely that this negative event will happen if they don't adopt a behavior
If they don't stop smoking cigarettes, you will get cancer eventually.
3. It is likely the negative event won't happen if they adopt the behavior
With every cigarette smoked, you are damaging your body; however, if you quit sooner rather than later, you lessen your chances of permanent and cancers.
4. There are specific steps you can follow to do the behavior
CLICK HERE! http://www.smokefree.gov/
Final post explaining each methods
- We used President Obama as a credible communicator that is trustworthy because he is our commander in chief and he is the leader of our country and we are supposed to believe in what he says. In the article that is attached, Michelle Obama tells the daily news about her husband’s struggle with his cigarette addiction but that he finally quit.
- We used Anne Hathaway as another one of our credible communicators that is attractive because she has just kicked the habit that she’s had for a very long time and if she can do it then any of us can do it right?
- This message is simple but harsh because it assumes all readers know that smoking causes lung cancer but uses a sarcastic tone to urge people to quit smoking. Along with the strong words displayed in this message, this ad was put out by a credible and highly respected source.
- This message portrays many distractions and animations to indulge you into finding out more about the product. Having the main points of the ad highlighted in the same color to convince you to make your decision faster. The animations are designed to target peripheral route processing and help the individual make the decision faster.
- Central Route Processing is used to target people who are familiar with the issue. In our two-sided message, our audiance was someone who does smoke, but not regularly. They think that because they aren't an habitual smoker, that they will not contract the health risks that other smokers will. However, we used Central Route Processing to respond to them by telling them that even by smoking just one cigarette, 5 minutes of your life is cut short.
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